Demographics
Total audience
12.8 million
Ratebase
2 million
Day 7 cume
81.6%
In-home readers
63%
Age 18-34
4.1 million
18-49
7.3 million
25-54
6.3 million
Gender
58% female/42% male
HHI
$43,403
$75,000+
3.4 million
$100,000+
2.1 million
Source: MRI Doublebase 2012
