Total audience  14.5 million

Ratebase  2 million

Day 7 cume  81.6%

In-home readers  66%

Age 18-34  4.9 million

18-49  8.6 million

25-54  7.6 million

Gender  57% female/43% male

HHI  $45,604

$75,000+  4.0 million

$100,000+  2.5 million

Source: MRI Doublebase 2011